Crimson Hotel Manila: Rebranding to Quest Plus Conference Center

A five-star hotel in Manila’s southern business district has undergone a significant brand transformation, moving from the Crimson Hotel Filinvest City to the new Quest Plus Conference Center, Manila. Announced by Chroma Hospitality on October 28, 2025, the rebranding reframes the property not as a generic luxury hotel but as a dedicated conference destination with a “premium value-driven” positioning. This article examines what has changed, what has stayed the same, and what travelers can expect from the new property.

Last checked: 2026-07-01

Hotel Name: Crimson Hotel Filinvest City (rebranding as Quest Plus Conference Center Manila) · Address: 2609 Civic Drive, Entrata Urban Complex, Filinvest City, Alabang, Muntinlupa, Manila · Star Rating: 5 stars · Owner: Filinvest Development Corporation

What happened to Crimson Hotel?

The former Crimson Hotel Filinvest City, Manila has been officially rebranded as the Quest Plus Conference Center, Manila. Chroma Hospitality, the management company behind both brands, made the announcement on October 28, 2025, marking the end of the Crimson name at this specific Alabang property. According to a report citing the announcement, the final social media post under the Crimson brand was published on October 27, 2025, the day before the transition.

Crimson Hotel Filinvest City transforms into Quest Plus

The rebranding is not merely cosmetic. While the property retains its core infrastructure — 345 rooms, the outdoor infinity pool, and multiple dining outlets — the positioning has shifted substantially. The new Quest Plus branding emphasizes “premium value-driven” hospitality tailored to both business and leisure travelers. Chroma Hospitality country manager James Montenegro described the change in a statement: “Quest Plus is about giving guests more. More ease, more experiences, and more reasons to come back.”

What is the new name of Crimson Hotel?

The property in Filinvest City, Alabang is now officially named Quest Plus Conference Center, Manila. The “Conference Center” suffix is deliberate: the hotel’s marketing now leads with its meeting spaces, ballroom, and event-support capabilities, rather than the “luxury hotel” framing that defined the Crimson era. One TripAdvisor reviewer who stayed under both names noted that “most of the amenities are the same, it is the vibe and the rooms that have changed,” pointing to lighter, earth-toned interiors replacing the previous darker room design.

Who owns Crimson Hotel in the Philippines?

The hotel is owned by Filinvest Development Corporation, a major Philippine conglomerate with interests in real estate, banking, and hospitality. The property operates under Chroma Hospitality, Filinvest’s hotel management arm, which manages both the Crimson and Quest Plus brand families. This ownership structure means the rebranding is an internal strategic move by Filinvest to reposition one of its own assets, rather than a sale or management change.

Filinvest Development Corporation

Filinvest Development Corporation has been the owner since the hotel opened as a Crimson property. The decision to rebrand to Quest Plus Conference Center, Manila was made in-house by Chroma Hospitality, as the company aimed to create a more focused offering for the Alabang business district. Real estate broker Aremchel Cruzado commented on LinkedIn that the move is “more than just a name change — it’s a massive confidence booster for every property investor in the area,” signaling Filinvest’s belief in the long-term value of Filinvest City real estate.

“Filinvest’s decision to transform the Crimson Hotel into the Quest Plus Conference Center, Manila is more than just a name change — it’s a massive confidence booster for every property investor in the area.”

— Aremchel Cruzado, real estate broker and analyst (LinkedIn, 2025)

How many stars is Crimson Hotel?

The former Crimson Hotel Filinvest City, Manila was consistently rated as a 5-star property. Under the Quest Plus Conference Center, Manila branding, the hotel continues to be described as a 4–5 star, full-service property across travel platforms such as TripAdvisor and Kayak.

Crimson Hotels & Resorts: 5 Star Hotel in Manila

During its Crimson era, the hotel marketed itself as a 5-star luxury hotel in the Alabang district, featuring an outdoor swimming pool, spa access, and upscale dining options such as Café Eight and Firehouse Pizza. The Quest Plus rebranding retains the full-service infrastructure — including the pool, fitness center, and restaurants — but emphasizes “practical comfort and premium value” over the luxury label.

Is Crimson a 5 star hotel?

The former Crimson Hotel Filinvest City was indeed a 5-star hotel. The Quest Plus Conference Center, Manila inherits the same building, room count, and facilities. However, its star rating may be adjusted going forward as the new brand positions itself slightly below the luxury tier but above standard midscale options. As of late 2025, most OTAs continue to list the property as a 5-star or 4.5-star accommodation.

Crimson hotel manila address

The property is located at 2609 Civic Drive, Entrata Urban Complex, Filinvest City, Alabang, Muntinlupa, 1781, Philippines. This location places it directly across from Festival Supermall and within walking distance of Asian Hospital and Medical Center.

Crimson hotel manila restaurant

Dining outlets at the rebranded Quest Plus Conference Center, Manila include Café Eight (international buffet), Lobby Lounge, Alibi, Firehouse Pizza, Deck Bar, Baker J, and a poolside bar. These outlets were all present under the Crimson branding and appear to have been retained without major changes.

Crimson hotel manila price

Pricing for the property varies by season and room type. Under the Quest Plus brand, the hotel positions itself as a “premium value” option, which likely means rates are competitive with other Alabang business hotels rather than the higher luxury tier. We have not independently verified specific room rates, as no price data was available in the sources we reviewed.

Crimson hotel Alabang contact number

The hotel’s main contact number is listed on its official Quest Plus website and on OTA listings. As with the address, the phone number has remained consistent across the rebranding transition.

Crimson Hotel location

Filinvest City, Alabang is a master-planned business district in Muntinlupa, located at the southern gateway of Metro Manila. The hotel is minutes from key economic zones and IT parks, and offers direct access to the South Metro Manila Skyway, making it a convenient base for both corporate travelers and those exploring the CALABARZON region.

Timeline: Crimson to Quest Plus Rebranding

Alternatives in the Alabang Area

For travelers considering the Quest Plus Conference Center, Manila, several nearby hotels in Alabang offer different positioning:

• Bellevue Manila: A 4-star hotel in Alabang Hills, known for its wedding facilities and business amenities.
• Vivere Hotel & Residences: A 4-star property in Filinvest City with suites and a rooftop pool.
• Acacia Hotel Manila: A 5-star hotel in Alabang Hills with a golf course nearby and extensive conference facilities.

Each of these properties competes for the same corporate and leisure traveler base, but Quest Plus Conference Center, Manila differentiates itself with its dedicated conference center branding and on-site event specialists.

Pros and Cons of Quest Plus Conference Center, Manila

Pricing Band

Based on the hotel’s “premium value” positioning and its 5-star heritage, nightly rates likely fall in the mid-to-upper range for Alabang business hotels. Concrete pricing was not available in the sources reviewed, but the brand’s positioning suggests rates competitive with Bellevue Manila and Acacia Hotel, rather than the higher luxury tier of the original Crimson brand.

Our Pick: Who Should Stay at Quest Plus Conference Center, Manila?

For those who enjoyed the urban luxury of Crimson Hotel Manila, the brand’s Crimson Resort & Spa Boracay offers a similarly refined beachfront experience.

Frequently Asked Questions

Sources Cited

The following sources were referenced in the research and reporting of this article:

• Carlo Carrasco blog citing Manila Bulletin and Chroma Hospitality
• Quest Hotels & Resorts – Experience Elegance and Comfort
• TripAdvisor – Quest Plus Conference Center, Manila
• Kayak – Crimson Hotel Filinvest City
• Booking.com – Crimson Hotel Filinvest City
• Expedia – Crimson Hotel Filinvest City
• Klook – Quest Plus Conference Center, Manila
• LinkedIn – Aremchel Cruzado