Cristiano Ronaldo’s partnership with the Pestana Hotel Group created a chain of lifestyle hotels that blends football fandom with urban energy. The flagship Pestana CR7 Funchal, which opened in June 2016, offers 48 rooms and a rooftop infinity pool overlooking Madeira’s coastline, according to a Forbes feature. This guide covers every CR7 hotel location, typical pricing, design quirks, and what guests consistently praise or critique.
Last checked: 2026-06-28
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Brand: Pestana CR7 Lifestyle Hotels · Founder/Partner: Cristiano Ronaldo in partnership with Pestana Hotel Group · Number of Hotels: 5 (Funchal, Lisbon, Madrid, New York, Marrakech) · Flagship Property: Pestana CR7 Funchal, Madeira · Star Rating (Funchal): 4-star · Unique Amenity: Rooftop infinity pool, outdoor gym, CR7 Museum access
How we researched this
Last checked: 2026-06-28.
Sources reviewed: official property website (Pestana Hotel Group), TripAdvisor reviews, The Telegraph editorial review, Forbes, Trip.com guest scores, Expedia listing, YouTube travel review, Roomer travel content, Facebook travel groups.
No on-site visit, no staff interview, no independent price verification.
CR7 Hotel Quick Snapshot
- Lifestyle hotel brand co-created by Cristiano Ronaldo and Pestana Hotel Group, marketed as “a celebration of life and youthful energy.” (Pestana Hotel Group)
- 4-star hotel about 300 metres from Funchal marina; 48 rooms plus one Ronaldo CR7 Rooftop Suite. (TripAdvisor)
- 82 rooms plus one suite; corridors play cheering crowd audio, walls mimic football material. (The Telegraph)
- Aggregated 8.8/10 overall on Trip.com; 9.0 for cleanliness, 8.9 for location. (Trip.com)
| Attribute | Details |
|---|---|
| Brand | Pestana CR7 Lifestyle Hotels |
| Founder/Partner | Cristiano Ronaldo in partnership with Pestana Hotel Group |
| Number of Hotels | 5 (Funchal, Lisbon, Madrid, New York, Marrakech) |
| Flagship Property | Pestana CR7 Funchal, Madeira |
| Star Rating (Funchal) | 4-star |
| Unique Amenity | Rooftop infinity pool, outdoor gym, CR7 Museum access |
How Many CR7 Hotels Are There?
Five Pestana CR7 hotels operate across four cities: Funchal (Madeira), Lisbon, Madrid, New York, and Marrakech. The first opened in Funchal in 2016; Lisbon followed in 2017, then Madrid and New York, and most recently Marrakech. The Pestana Hotel Group lists all five properties on its official site, each marketed with a distinct local twist.
Brand Timeline
- June 2016 – Pestana CR7 Funchal opens as the first Ronaldo-branded hotel (Forbes).
- 2017 – Pestana CR7 Lisbon debuts with 82 rooms.
- 2021 – Pestana CR7 Gran Vía Madrid completes a modern renovation.
- Ongoing – Marrakech property added; New York Times Square opened sometime after 2017.
What this means: the brand has grown from a single Madeira boutique into a small international chain, but remains concentrated in cities with strong ties to Ronaldo’s career or personal story.
How Much Does a Night at a CR7 Hotel Cost?
Standard room rates vary significantly by city and season. For Pestana CR7 Funchal, a 4-star property, guests on TripAdvisor describe pricing in line with other upscale city hotels on Madeira. At the New York Times Square property, an Expedia listing showed sample nightly rates around US$111 (US$133 total before taxes and fees) on a weekday check-in (Expedia). In Madrid, breakfast is commonly charged separately at €16–€20 per person when not included in the rate (Roomer).
A general pricing band: budget for US$100–US$200 per night at the New York and Madrid properties during low season, with higher rates in summer and around football match dates. Funchal prices are generally lower outside peak tourist months.
The trade-off: smaller entry-level rooms at Madrid and New York keep base rates accessible, but guests often need to pay extra for breakfast and may find the small rooftop pools more decorative than functional.
Does Ronaldo Own a Hotel in Madrid?
Yes. Pestana CR7 Gran Vía Madrid opened on the city’s main boulevard as part of the same joint venture. The 4-star property features a small rooftop plunge pool (approximately 4×2 metres, 0.9 metres deep) and a “Fitness Box” gym with functional training and yoga space (Roomer). The rooftop bar creates a party-adjacent atmosphere, and the hotel is within walking distance of Plaza Mayor and the Royal Palace.
“Sipping espresso on my balcony overlooking Gran Vía made me feel like I owned the city.” — Roomer travel reviewer
Roomer
Reviewers highlight the prime location and rooftop vibe but frequently note that front-facing rooms suffer from street noise and thin walls. The rooftop pool is seasonal (May–October) and is described as more of a photo spot than a swimming facility.
The bottom line: Madrid’s CR7 hotel is best suited for travellers who prioritise energy and nightlife over quiet, spacious rooms.
Why Did Ronaldo Pay €19 Million?
In 2019, Cristiano Ronaldo agreed to pay €19 million (approximately $21 million) to settle a tax fraud case in Spain. The case involved undeclared image-rights income between 2011 and 2014. Ronaldo admitted no wrongdoing but accepted the settlement to avoid a court appearance. This financial event is separate from his hotel business but is often searched alongside queries about his hotels because of the overlap between his personal finances and brand ventures.
Pros and Cons of the CR7 Hotel Experience
Based on aggregated guest reviews across all four widely reviewed properties (Funchal, Lisbon, Madrid, New York):
- Clean, modern rooms with practical layouts (especially New York and Funchal).
- Strong central locations – Funchal near the marina, Madrid on Gran Vía, New York steps from Times Square.
- Unique football-themed design that appeals to fans (Lisbon’s crowd-noise corridors, Funchal’s memorabilia).
- Rooftop pools and bars with city/harbour views.
- Small entry-level rooms, especially in Madrid and New York.
- Noise – street noise in Madrid’s front-facing rooms, thin walls in several properties.
- Rooftop pools too small for actual swimming (Madrid’s plunge pool, Funchal’s small infinity pool).
- Breakfast often extra, not always included in the rate.
The pattern: travellers who book a CR7 hotel get a design-forward, centrally-located base with strong thematic energy, but should not expect spacious rooms or a resort-sized pool.
Alternatives: Other Footballer Hotels
Ronaldo’s isn’t the only footballer-hotel crossover. Lionel Messi co-owns the MIM Ibiza hotel (though not explicitly branded with his name), while other players have invested in boutique properties. The CR7 chain is unique for its direct branding and multi-city expansion. For travellers who prefer a more subdued football theme, a standard city hotel in the same neighbourhood might offer larger rooms at a similar price point.
Our Pick: Which CR7 Hotel Should You Book?
For first-time CR7 guests, the flagship Pestana CR7 Funchal is our recommendation. It offers the fullest brand experience: the CR7 Museum is accessible for free to hotel guests, the rooftop infinity pool provides genuine sea views, and the property’s 48-room scale keeps a boutique feel. The 4-star rating and proximity to Funchal marina make it a practical base for exploring Madeira. For travellers who prioritise nightlife and football fan energy, the Lisbon property with its cheering crowd aural design provides a more exuberant alternative. New York and Madrid are better suited for short, central-city stays where room size is less critical.
Map: CR7 Hotel Locations
yelp.com, tripadvisor.com, wrasse.plymouth.ac.uk, facebook.com, travelcenter.uk
For a detailed look at the Madrid property, check out our guide to the Pestana CR7 Gran Vía Madrid.
Frequently Asked Questions
How many CR7 hotels are there in the world?
Five hotels across four cities: Funchal, Lisbon, Madrid, New York, and Marrakech.
What is the price range for a night at Pestana CR7 Funchal?
Rates vary by season, but budget roughly US$100–US$150 per night for a standard double room during low season, comparable to other 4-star hotels on Madeira.
Does Cristiano Ronaldo own the CR7 hotels?
He co-owns them in a joint venture with the Pestana Hotel Group. The brand is a 50/50 partnership, not a solo venture.
Is there a CR7 hotel in Madrid?
Yes, Pestana CR7 Gran Vía Madrid, located on the city’s main boulevard with a seasonal rooftop plunge pool.
What amenities does Pestana CR7 Funchal offer?
Rooftop infinity pool, outdoor gym, sauna, Jacuzzi, free Wi‑Fi, restaurant with sport channels, and free access to the CR7 Museum.
Can guests visit the CR7 Museum for free?
Yes, hotel guests at Pestana CR7 Funchal enjoy complimentary entry to the adjacent CR7 Museum.
Sources Cited
- Pestana Hotel Group – CR7 Lifestyle Hotels official site
- TripAdvisor – Pestana CR7 Funchal reviews
- Forbes – Launch feature (2016)
- The Telegraph – Lisbon hotel review
- Roomer – Madrid Gran Vía review
- Trip.com – New York guest scores
- Expedia – New York listing
- YouTube – Funchal travel review